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Lucy Saunders
4230 N. Oakland #178
Shorewood WI
53211 USA
@ site name

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Lisa Morrison, food writer for dozens of television station web sites across the nation, is also an avid beercook. She cooks up everything from Chimay-steamed clams, to more conceptual fare such as a recipe for revenge....

The leading SudsSister teaches "Beer Appreciation for Women" classes at Portland Brewing Co.

It's a misconception that women just like wine and froufrou cocktails, says Morrison. "They simply haven't developed their beer buds yet," she says.

The SudsSisters started with just a chat. At a beer tasting, Lisa met Fred Bowman, one of the co-founders of Portland Brewing, and talked with him about the importance of women to the growth of the craft brewing market. Bowman said the beer industry "has ignored half the population for too long."

So now, Morrison takes over the tasting room of the Portland Brewing Co. for her classes, spreading the gospel of good beer to thirsty women. During the SudsSisters beer appreciation classes, Morrison starts the tastings with lighter beer styles and progresses to the higher gravity brews. (You can see a version of her class tasting notes at realbeer.com). The surprise for many of the women is that they wind up preferring the more complex beers such as Belgian-style strong ales and stouts.

As for that recipe for revenge...Lisa and I had a great time cooking up new ads to market the craft beer industry to women. Here's a bit of background: we were both laughing about the Coors Twins ads and Lisa filled me in.

"I don't know if you heard about this, but Coors actually took down one of those buxom billboards near my house after the ads first came out. It seems there is a very sneaky group that goes around spray painting billboards to change their messages. The group is very against using sex to sell because they changed the "here's to twins" message to something like "here's to using sexism." Coors just decided to take the thing down instead of risking having the GRRL graffiti done again to a fresh one. Ha ha! Those wacky Portlanders!

What say you and I do our own TV beer ad? Here's my "fantasy" ad for the night:
You and I are having a lovely conversation in a nice, plush bar when two glasses of macro-brew arrive at our table, courtesy of the handsome chaps in the booth across the bar.

We both take one look at the pale concoctions, and without hesitation, we each pick up the men's offerings, smiling at the men as we get up from our tables and approach their booth. The men obviously are impressed with their prowess until, as we walk by, we dump the beers in their laps.

We lean over and smile at them ever-so sweetly and say, "Next time, try buying real women a real beer."

The final shot is of the soggy men looking shocked as we saunter out the door of the bar.
Fade to black."

Sounds like a recipe for revenge after suffering through too many tasteless beer ads....But fear not, here's something more delicious to try:

Chimay Clams
5 cloves garlic, peeled and chopped
1 bunch green onion, minced
1/4 cup fresh parsley, chopped
2 to 3 tablespoons fresh basil, chopped
Freshly ground black pepper, to taste
1 stick butter
1 bottle Chimay red
2-3 dozen fresh clams

Add all ingredients except clams in a large 1-gallon stockpot fitted with a lid; place over medium-high heat and bring to a boil. When steaming, add cleaned clams. Cover and let cook 3 to 4 minutes or until shells open. Do not overcook! Ladle into bowls with some of the cooking broth. Serve with crusty bread and, of course, more Chimay. Recipe from Lisa Morrison.





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